The Hilfiger Racing Club
Members Week - The Hilfiger Racing Club
2025
For Tommy Hilfiger's Members Week, The Hilfiger Racing Club in-store video content was developed to drive attention and engagement through exclusive member experiences.
Rooted in the brand's motorsport heritage and preppy-sport DNA, the videos translate campaign imagery into high-energy, screen-led retail moments. Designed to scale across store formats and locations, the content delivers instant recognisability, pace, and attitude at point of sale.
The result is a high-impact in-store activation that boosts campaign visibility, strengthens brand immersion, and supports footfall and engagement during Members Week. Connecting fashion, performance, and community through motion.
1157503540
2160x2700
1157503255
3840x2160
1157503815
2160x2700
1157506126
2160x2700
